Wimpy’s Braille Burgers

There’s been quite a bit of hype around Wimpy South Africa’s ‘Braille Burgers’. So I thought I’d find the clip and share it with those of you that have not seen it yet. The aim of the campaign was to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word Wimpy ‘built’ braille burgers that blind people could actually read. Awesome execution of a brilliant campaign.

Here’s the clip: